Brooklyn , NY
6 Months Months
Job Description:
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The Quantitative UX Research Lead is a strategic leader who advocates for user-driven and data-based digital experiences for New Yorkers.
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This position will report to the Chief Digital Strategy Officer to improve the digital experience for New Yorkers.
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The Quantitative UX Research Lead aims to understand user actions and behaviours, needs and motivations.
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Develop and execute a User Experience Research toolkit that defines the best testing methodologies for different product phases (discovery, definition, testing and monitoring)
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Plan, gather, and analyse, data-based insights through survey design, usability testing, experimentation and A/B and multivariate testing
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Compile finished, well-documented and eloquent research findings to deliver meaningful and actionable insights for stakeholders
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Own UX research and run multiple streams of work at one time
Responsibilities:
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Proven experience in quantitative user experience research, with a strong portfolio of successful projects including survey design, competitive analysis, heuristic reviews, user interviews, field studies, usability testing, experimentation, A/B testing
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Experience with analysing and presenting behavioural data from Google Analytics as well as user testing data from UserTesting.com and A/B testing tools
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Strong understanding of the strengths and shortcomings of different research methods, including when and how to apply them during each product phase.
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Detail-oriented with a focus on data accuracy and analysing results with statistically sound methodologies
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Ability to translate complex data into actionable insights and concrete recommendations to improve the user experience.
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Experience unbiased recruiting users that align with required demographic and behavioural profiles
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Nurture a culture of exploring creative solutions that prioritize the best digital experience for New Yorkers that is informed by strategy, data, analytics and competitive research
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Inspire City partners and colleagues to anchor their work in human-centered design, data-driven research methodologies and evidence-based solutioning
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Have been the first quantitative researcher on a team or at an organization in the past
Requirements:
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Bachelor’s degree in elevant field (e.g., Human-Computer Interaction, Psychology, Data Science, Statistics).
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10+ years of experience conducting quantitative user research through all product design phases.
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Strong analytical skills with ability to interpret and identify valid patterns and trends.
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Understanding of statistical principles to evaluate data.
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Expertise and use of methodologies that prevent research pitfalls.
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Over generalizing results.
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Biased methodology or conclusions.
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Correlation does not imply causation.
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Not considering other related factors.
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Not understanding or validating data sources.
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Experience working in cross-disciplinary teams of product, engineer and data experts to deliver products and services that improve user’s experience and organizational goals, on time.
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Expertise in driving user research from planning to conducting research with users with an extensive knowledge of research methodologies.
Strong communication skills with the ability to articulate design concepts and strategies in plain language to partners and cross-functional team.
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Exemplifies diversity, equity and inclusion work in design practice and past projects