Job for Brand Design Consultant

1 Open Positions | Logo Urgent

Estimated Best in Market
6+ Months
Posted on: 07/25/2023
Job Description:

  • Develop and demonstrate a deep understanding of the audience for Client digital properties, the City of New York and how the City can better serve New Yorkers through its digital properties. 

  • Hands-on collaboration to create a seamless blend of brand and function to make it easier for New Yorkers to get what they need from the city. 

  • Collaborate with cross functional teams (product, engineering, content, functions) and across city agencies to develop branding that reflects New Yorkers 

  • Generate and develop brand concepts and brand positioning shaped by synthesized qualitative and quantitative research. 

  • Manage development of brand concepts, system thinking and documentation best-practices in partnership with city employees 

  • Create co-branding guidelines for Client and its agencies and offices. 

  • Partner with senior leadership, and agency stakeholders to influence decisions across area. 

  • Create a visual style guide for Client digital properties including color, typography, layout, photography and compass for content and tone. 

  • Contribute to project planning and scope of brand and user experience rollout to Client digital properties. 

  • Establish quality and timely creative production and communication with creative team and gency partners. 


  • 10+ years of experience in digital graphic, communications, or brand design 

  • Strong portfolio that demonstrates expertise in brand design, design systems, and co-branding 

  • Exceptional ability to clearly present articulate design concepts and strategies in plain language to partners and cross-functional team. 

  • Expertise in design software including Figma and Adobe Creative Suite 

  • Exemplifies diversity, equity and inclusion work in design practice and past projects. 

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