Job Description:

• Develop and demonstrate a deep understanding of the audience for Client digital properties, the City of New York and how the City can better serve New Yorkers through its digital properties. 

• Hands-on collaboration to create a seamless blend of brand and function to make it easier for New Yorkers to get what they need from the city. 

• Collaborate with cross functional teams (product, engineering, content, functions) and across city agencies to develop branding that reflects New Yorkers 

• Generate and develop brand concepts and brand positioning shaped by synthesized qualitative and quantitative research. 

• Manage development of brand concepts, system thinking and documentation best-practices in partnership with city employees 

• Create co-branding guidelines for Client and its agencies and offices. 

• Partner with senior leadership, and agency stakeholders to influence decisions across area. 

• Create a visual style guide for Client digital properties including color, typography, layout, photography and compass for content and tone. 

• Contribute to project planning and scope of brand and user experience rollout to Client digital properties. 

• Establish quality and timely creative production and communication with creative team and gency partners. 

Requirements:

• 10+ years of experience in digital graphic, communications, or brand design 

• Strong portfolio that demonstrates expertise in brand design, design systems, and co-branding 

• Exceptional ability to clearly present articulate design concepts and strategies in plain language to partners and cross-functional team. 

• Expertise in design software including Figma and Adobe Creative Suite 

• Exemplifies diversity, equity and inclusion work in design practice and past projects.