Jersey City
Estimated Best In Industry
12 months
Posted on: 11/27/2023
Job Description:
- Configure, administer, and operate Adobe Target to build multi-channel campaigns.
- Debug, troubleshoot, and fix the configuration and integration issue.
- Diagnose and troubleshoot technical issues related to delivering custom site experience.
- Deliver against the website optimization and customized experience strategies across the website and other touch points.
- Partner with analytics teams on measurement across customize sites.
- Manage, lead, and support projects to create content in multi digital mediums.
- Email Templates
- Blog content
- Landing page
- Social media post and imagery
- Manage and curate content across multi platforms
- Web content
- Create the process for departments to submit requests and then manage the process.
- Track content to ensure compliance expiration dates.
- Act as the liaison between digital marketing and compliance, including creating processes, and submitting content for approval.
- Serve as the subject matter expert (SME) for content publishers across the Agency.
- Manage content vendor relations.
- Identify content gaps and opportunities relevant for web publishing.
- Responsible for general tactical support of SEO initiatives such as inputting meta titles and descriptions to help drive on-line traffic.
- Provide general analytics on digital content to determine effectiveness and to gain insights to future strategies.
- Troubleshoot and respond to issues in order to resolve them quickly.
Requirements:
- Minimum of 12 years’ experience working with Adobe Target and good understanding of Adobe Cloud technologies.
- Minimum of 3 years working with A/B testing and site personalization efforts, leveraging Adobe platform.
- Working experience in HTML, Java Script, and CSS.
- Excellent analytical and problem-solving skills.
- Strong organizational skills.
- Strong customer service skills.
- Excellent English oral, written, and listening communication skills.
- Must be willing and able to support initiatives occasionally during off hours.